Hmmm.... on looking at this page, the owner said, "It's perfect! Everyone looking at it will think, 'Is this guy for real?' And they'll come in to the store!" The owner is happy, and that's what we aim for. Since it went up, we've heard back from the owner: it's working! People are coming into the store and talking about it. Why? The owner identified his customers, and the site is targeted directly at them.

This site has a seasonally-changing Flash application that appeals to the clientele of the store; the summer movie has someone on their way to the Chesapeake Bay with boat in tow, stopping off for beer and subs. An online coupon is updated monthly to bring users back to the site repeatedly. A "Send to a Friend" option helps with viral marketing, and we occassionally hold polls and contests online as well.

The real success of this site lies in an unexpected area: party discounts. People from the tri-state area find his site online, then call him up to place party orders.