A website used to be all that was necessary to establish your presence on the Internet; in today's online world, social media marketing has now become the next essential marketing focus. Why? People are talking online, and they're talking about you. Whether you have an online presence or not, your organization is being discussed, and it's essential you're there listening.
 

What is Digital Marketing, and why you should care

Digital marketing begins with a basic website to establish your presence online, but it needs to go farther. Digital marketing includes all e-based methods to communicate about your organization, such as:

• simple search engine optimization techniques (SEO)
• exchanging links with partner sites
• advertizing via Google Ads or on other sites
• email newsletters to inform your customers
• viral campaigns such as giveaways, infographics...
• affiliateships

With the advent of Social Media Networks, your online marketing is happening without your knowledge. To stay informed about what your customers are saying about you, you also need to be involved in:

• running a Twitter campaign
• utilizing a Facebook business "fan" page
• going viral on YouTube with engaging videos
• posting photos on Flikr
• staying involved in the conversations via Google Alerts
• networking with peers on LinkedIn
• getting mentioned on StumbleUpon, Delic.io.us, and more

While the costs can be kept low, the sea of social media is intimidating, there are just so many options. Understanding the strengths, goals and target audiences of each can help you determine where to invest your time, because it does take an investment in time.

Be sure to check out our Articles section for additional information about social media options like Facebook, Twitter, YouTube, Google+, LinkedIn and so much more. Ready to start your own social media campaign but don't know where to start? Contact us today at (970) 541-0932 and we'll help you get started with a free consultation and action items you can start on immediately.

Call (970) 541-0932 or Email
for assistance with your online marketing plan