PPC: Pay Per Click Online Advertizing
Online advertizing comes in many different formats, encompassing straight text, images, animated images, and video. Ads can be found as a result of a search on a search engine, while browsing on one of the two million sites in the Google Display Network, in social media networks or on videos. Ads can even "stalk" a potential customer around the internet after having visited a website. I am certified in both Google AdWords and Bing Ads, and have experience advertising on numerous social media networks. Over the past year my typical return on ad spend for my clients has been an average 815%, although some of my clients rarely dip lower than 2000% return. If you would like a free, no-obligation assessment of your current PPC campaigns or an honest evaluation of whether it would be worthwhile or not, please contact me.
SEO: Search Engine Optimization
Optimizing a site for search engines has several different facets. The most obvious one is the use of keywords in your website, but did you know Google uses over 200 factors in determining the rank of your pages for different search terms? Two of the most common factors these days are the mobile-friendliness of your site and how quickly your site loads, known as the page speed. Another very important factor is your backlink profile, meaning how many sites link to yours, and what is the trust factor for each (are they quality links?). If your site has suddenly stopped getting traffic, it may be suffering from a Google Penalty, the result of an algorithm change that means your site no longer ranks well (or ranks at all). If you are looking for your site to perform better in Google and Bing, contact me to discuss.
Not all emails are spam. Your customers want to hear from you, and if they're happy with your product or service, they will allow you to contact them with news and specials. Email marketing is another really valuable marketing tool for generating revenue, and is considered a necessity to every business. Using services like MailChimp or Constant Contact keep your costs low, and the process manageable. I have over a decade of experience designing monthly newsletters for brand awareness and revenue generation, so please contact me to get started.