social media

Search Trumps Social for local information

According to the latest Pew Internet and American Life survey, search engines are still used considerably more than social sites for users trying to find information about local businesses.

The internet is the source that people most rely on for material about the local business scene and search engines are particularly valued. Newspapers and word of mouth also rank high as sources.

In looking at the data though, search engines surpass newspapers by a bit, and surpass social media sites significantly:

Getting more visibility on Twitter

Social media is rapidly becoming every bit as important as having a website, in some cases even more important. Social media is all about people interacting with their personal networks online, through such sites as Facebook, Twitter, and Google+. People are talking, and they're probably talking about you and your business, which is why it's important to harness the power of social media. I'll be writing more about all of these soon, stay tuned for more articles about social media in the coming weeks.

Facebook in Marketing

 Facebook is better used as a customer-loyalty program, not a customer acquisition program. Some interesting facts:

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