seo

Search Trumps Social for local information

According to the latest Pew Internet and American Life survey, search engines are still used considerably more than social sites for users trying to find information about local businesses.

The internet is the source that people most rely on for material about the local business scene and search engines are particularly valued. Newspapers and word of mouth also rank high as sources.

In looking at the data though, search engines surpass newspapers by a bit, and surpass social media sites significantly:

Search Engine Terms

A frequent question I'm asked by my clients is how to find the right keywords that people are searching with. My first answer is always, "Start with your common sense." Typically, you know your site's content better than anyone, because it's your area of expertise. If that's the case, you know the industry jargon. Now spend some time thinking about all of the different terms your customers use. That will give you the best start. However, there are more opportunities for expanding your list of keywords. Here are some good places to look:

Domain Name Basics

Your domain name is your presence on the Internet. My domain name is "ReevesDigital.com". No, the capitalization doesn't make a difference, but it does make it easier to read when it's written. Your domain name can be used for both your web address (www.reevesdigital.com) and your email address (info@reevesdigital.com).

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