Google keywords

A frequent question I'm asked by my clients is how to find the right keywords that people are searching with. My first answer is always, "Start with your common sense." Typically, you know your site's content better than anyone, because it's your area of expertise. If that's the case, you know the industry jargon. Now spend some time thinking about all of the different terms your customers use. That will give you the best start. However, there are more opportunities for expanding your list of keywords. Here are some good places to look: