for my clients

Get a Clue: what visitors think of your site!

Do you ever wonder about the first impression visitors have of your site? What does the average person think when they stumble onto your site? Well wonder no more! CLUE is an app by Zurb that creates memory tests of your web page, then gives you the results. Remember my article about the "5 Second Rule"? You only have 5 seconds to capture a new visitor's attention when they first land on your site, or they will click away.

Tips for improving your product photos and videos

If you sell products on your site, you need to be aware of how important those photos are, they can make or break the sale. This article has good information about how to improve your photos for little cost, and suggestions for what works well when incorporating video.

 

7 Things You Didn't Know Google Analytics Could Tell You

I have written most of this before, but this article is a good reminder of why you should be looking at your visitor statistics, or at least asking your friendly webmaster to do it for you.

7 Things You Didn't Know Google Analytics Could Tell You

Search Engine Terms

A frequent question I'm asked by my clients is how to find the right keywords that people are searching with. My first answer is always, "Start with your common sense." Typically, you know your site's content better than anyone, because it's your area of expertise. If that's the case, you know the industry jargon. Now spend some time thinking about all of the different terms your customers use. That will give you the best start. However, there are more opportunities for expanding your list of keywords. Here are some good places to look:

3 steps to design marketing to build customers' trust and loyalty

Interesting article, written for the travel industry but applicable to all industries. It offers three basic steps in marketing to build customers' trust, that all come down to being trustworthy, behaving in such a way they believe in your integrity, reliability, honesty and competence.

5 seconds to capture, 2 minutes to sell

My last article was about how you only have 5 seconds to grab a person's attention with marketing, and how that applies to websites as well. Five seconds may seem difficult, but what's worse is after they decide to stay on your site, you only have a couple of minutes to communicate with them. Whether it's to sell a product, inform, educate, or engage, most people won't remain on a website for more than two minutes according to this article.

The 5 Second Rule - it's not about food anymore

In today's fast-paced society, you only get 5 seconds to sell your stuff. Forget the 30 second elevator pitch, you're down to 5 seconds. This article has some good ideas about how to make the most of your 5 seconds when advertising on billboards, TV/radio, direct mail and email:

http://smallbusiness.foxbusiness.com/marketing-sales/2011/03/09/second-rule/#

For my clients: How to access your site statistics with Google Analytics

Step 1. You must have a Google account. A Google account gives you access to a variety of Google services, such as GMail, YouTube, and of course, Google Analytics. They're free, and I've never been spammed by them. If you have a Google Account, skip to Step 2. To create a Google Account, click here.

WIFI Security Warning

Eric Butler announced the release of a new application this week, designed to expose the vulnerability of open WIFI networks. Unfortunately, his application simply makes it all that much easier for hackers and hacker-wannabes to steal your identity.

What You Can Learn From Your Landing Pages and Bounce Rates

Not everyone comes through your front door. A landing page is the first page a visitor encounters on your website, how that visitor enters your site. We typically expect this to be the home page, and most often it is. Why?

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