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Search Trumps Social for local information

According to the latest Pew Internet and American Life survey, search engines are still used considerably more than social sites for users trying to find information about local businesses.

The internet is the source that people most rely on for material about the local business scene and search engines are particularly valued. Newspapers and word of mouth also rank high as sources.

In looking at the data though, search engines surpass newspapers by a bit, and surpass social media sites significantly:

Facebook in Marketing

 Facebook is better used as a customer-loyalty program, not a customer acquisition program. Some interesting facts:

If You Build It, They Might Come

While many small business owners have that nagging voice in the back of their heads telling them to build a website so they'll get more customers, it takes a little more effort than just building it. One of my clients had a book he had authored, with a couple thousand copies sitting in his garage waiting to be sold. He wanted a website to sell his book. The site turned out well, promoting the book appropriately, with excerpts and videos of how to use the book in an educational setting. The domain name was perfectly suited, matching the title of the book and also the subject matter.

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