Facebook in Marketing

 Facebook is better used as a customer-loyalty program, not a customer acquisition program. Some interesting facts:

• 84% of a typical brand's Facebook fans are existing customers
• Only 117 brands have over 1,000,000 fans
• Visits to an average website of a Fortune 100 company is down 23% from last year
• Facebook fan counts of major brands are 10 to 100 times higher than their websites' monthly unique visitor counts
• 52% of US Americans have Facebook accounts (even my dad!), 11% have Twitter accounts, and only 4% have geo-location accounts

What does this mean? Facebook needs to be an integral part of your online marketing plan, targeted at maintaining loyalty with your fans. Stay in touch with the people you know, get their feedback, reward them, but don't plan on Facebook getting you lots of new customers. Some, yes, but it's more useful at keeping the ones you have and increasing their loyalty.

http://adage.com/article/digital/brands-facebook-a-loyalty-program/229561/